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Saturday, 23. July 2011
Consumers are being told to vote with their feet if businesses fail to improve customer service.Peter Vicary-Smith, chief executive of the santander customer services campaigning charity Which?, has called on consumers to take their custom elsewhere if they feel they are not being sufficiently valued by businesses.Recent research by Which? Revealed that banking conglomerate Santander scored just 45 per cent in a survey which asked consumers to rate Customer Service Survey Questions businesses on various aspects of customer service. Survey respondents were told to rank businesses on their employees’ attitude to customers, whether they felt valued and how effectively and efficiently firms dealt with queries and problems.