business secret blog

The names were humorous, like Bullhorn Bill and Debbie the Drama Queen, and there was also a graphic that looked like a Post-it with the message ‘R.U. As I sifted through the pile of mail, my assistant laid out for me the other day, one by one the pieces of junk mail got thrown into the trash. Whether you’re sending out print materials or an ezine, you too can increase the visibility of what you send. When designing a creative newsletter, ezine, marketing mailer or brochure, be sure not to conceal the real message – make it loud and clear. Know your market and customize your campaign to target that market in a way that will speak to who they are and what they do. With all the junk mail and spam that comes to both your email account and your mailbox, it’s important to find ways to get your marketing messages seen and acted upon. ’t afraid to give an opinion or criticism if you ask them for it. ’t have had the same impact on me. They are likely to be flattered and give you a resounding yes. Next time you’re networking and meet someone who you determine shares traits of your target market or who seems to have good opinions, ask them if you can test your marketing ideas on them. Direct mail is a lead generation tool that can be very effective in filling your sales funnel. They told me what to do to act, and all of the appropriate contact information was right there. The mailer was so creative and so different from any others that I’d seen lately that I not only opened it I showed it to everyone in the office. The creativity of the mailer didn’t hinder or hide what they were selling.