What is the Open Rate?
Monday, 18. July 2011
The emails should contain a variety of information, including helpful tips, images, links and sales pitches. A lead capture form provides you with a prospect’s name and email address. If your headline or subject head is boring, or too outlandish, your email risks being dumped as trash without being read. Don’t expect every email blast to be a sales pitch or you will lose subscribers to your list.