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Yet, it was previously thought that these technologies were not practical because the size of audio and video mail had a negative impact on download times. The impact of video email and the quality of the information presented can facilitate the proliferation of this form free email marketing software of personalized marketing. Over the years, the modern consumer has acquired specialist know-how through continuous self-training and in the process of hyperconsumption and exposure to new dynamic lifestyle models, has come to expect not only superior standards of quality but expects ‘best of the best’. Some pundits state that, “E-mail’s role is changing, the technology is advancing, and its horizons are broadening”. As many pundits suggest, the art of effective email marketing requires focused selection and targeting of customer demographics and needs. Building lists of thousands of email addresses as part of a marketing campaign has little worth if these addresses have not been selected with specific target clients in mind. The addition of music can also add impetus to any marketing campaign. You can offer quality content and something of value to the recipient, but that doesn’t mean it’s going to generate ROI.” () Both audio and video email marketing have another advantage – they effectively promote viral marketing. Email marketing has also advanced beyond conventional technologies, with marketers switching between plain text and HTML formats. As a pundit puts it; “Building a list of 10,000 names is not a goal. One such report states that, “Video e-mail recently made a comeback. However, both these new formats, and especially video emails, have become feasible because of the increase in bandwidth availability. These high expectation trends in marketing also apply to the advancement and evolution of email marketing. There are however, ways around this problem and several companies such as VISMAIL () and Pixelfish () offer technology to circumvent these problems. This is achieved through a combination of personalization, segmentation and “triggers.” In other words,” Increasingly segmented and triggered emails will be driven by behavioral data, such as which specific links a recipient clicked, whether someone did or did not open an email, what pages they visited on the company’s Web site or whether they did or did not make a purchase or take a specific action”. Conversely, marketers claim that video email works well as an effective marketing tool, as most users today have the required plug-ins actively installed to facilitate immediate application.