But once per year?
Saturday, 30. July 2011
Use your budget, your consistency, and your frequency on ONE audience. – Mailing once per quarter can work for certain clients – for example, retail clients who have a big quarterly sale that their current clients already direct mail design know about might benefit from a quarterly postcard, especially if they are also utilizing monthly postcards. As I always tell my clients, your money will be put to better use by mailing 1,000 people eight times than 8,000. He had decided that if he didn’t get any results on the tenth mailing, he was calling it quits.