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In the NBA Finals, Twitter also has taken advantage of its platform through the use of This allows fans the chance to view highlights of the game, view a press conference or interact with to post their opinions on who’ll they think will be the series most valuable player. Fans can also share their historical data with other fans. Downloadable content applications could be created by marketing firms to deliver exclusive content for a fee. The Red Sox, Patriots and Celtics have all won championships, and even the Bruins have made it deep into the NHL playoffs. Growing in parallel with the success of Boston’s franchises has been fan interest and excitement. According to ABC news, in 2010 social media has exploded in soccer. As more people connect in real time globally, the more soccer viewing and interaction for events like the World Cup will take place. Event marketers or vendors at or nearby scheduled events could design an application announcing their product or service at a discount to fans by showing their game stub. Paul Pierce, the Boston Celtics player captain, recently got into a bit of a controversy over a tweet he made that bragged about a Celtics a victory.